We combine deep market knowledge with the full weight of TTR Sotheby's marketing platform to get your home in front of the right buyers at the right price.
Request a complimentary listing consultation from the Olivia Merlino Group. We will walk you through current market conditions, a detailed comparable analysis, and a clear pricing recommendation with no obligation.
The two biggest risks in any home sale are mispricing and undermarketing. We address both directly.
Our pricing strategy starts with a thorough comparable market analysis, layered with neighborhood-level trend data and a frank conversation about what the market will actually bear. We give you our honest recommendation, explain the reasoning behind it, and let you make the call.
Once your home is priced, we bring the full weight of TTR Sotheby's marketing platform to bear: professional photography, floor plans, virtual staging, targeted digital campaigns, and syndication through the Sotheby's global network reaching buyers in 80 countries.
We price based on what the market supports, not what sounds good. A well-priced home generates more interest, more competition, and ultimately a better outcome for you.
We call every showing agent for feedback, share updates regularly, and flag anything that warrants a conversation. You will always know where things stand.
We build a thorough comparable market analysis and present a clear pricing recommendation with the data to back it up.
We walk through the property with you, identify what will move the needle most, and connect you with our trusted staging and renovation partners.
Professional photography, floor plans, virtual staging, and a full digital campaign including syndication through the Sotheby's global network.
We follow up with every showing agent for feedback, track activity, and keep you informed throughout. If conditions change, we adjust strategy together.
When offers arrive, we walk you through every term carefully. We negotiate assertively and structure deals that protect your interests from first offer to final signature.
We stay with you through every inspection, appraisal, and contingency, managing vendors and keeping the deal on track until keys change hands.
Your listing reaches buyers in 80 countries through the Sotheby's International Realty network. No other DC firm offers this kind of global exposure.
Every listing gets professional photography, floor plans, and staging consultation. First impressions online drive showings, and showings drive offers.
Olivia and Spencer are present at every showing, every negotiation, and every step to close. You will not be handed off to anyone.